Gioielleria Eredi Jovon


Name Gioielleria Eredi Jovon, since 1932
Location Ponte di Rialto, 5325 San Marco
Phone
+39 041 5228979
e-mail
Website
Contact person
Main field of Business
Handmade Jewelry

Gioielleria Eredi Jovon is a family-run jewellery store in the heart of Venice founded in 1932. The two brothers owners of the jewellery store produce mostly cameos and realize coral custom made jewels. They also offer the opportunity in participate to jewellery courses in their shop.
3 years ago, in 2012, they decided to open their e-shop. They say they are very satisfied of their e- commerce activities (they evaluate on a scale from 1 to 5, their e-commerce activities as level 5).
It is interesting to underline they invested just 1% of their turnover in e-commerce activities but they were able to greatly increase their sales (they invested on a yearly basis less than 1000 euro in e-commerce). They use mainly facebook, pinterest and twitter. Through the e-commerce they wanted to increase the sales and the promotion of their products. They use the RFM model and they measure the costumer decision journey path (visitor, leads and costumers). They use some key performances indexes. They also measure the ROI and it results positive.
They didn’t become aware of their competitors through the social networks. They believe that an e- commerce training should be interesting. They would like to focus the lessons mainly on online marketing and sales strategies. They think 3 days of training should be enough.
Finally they see market potential in online purchase via smart phones and tablets but they still do not have solutions for mobile usage.