Name Bluibon LLC, since 2013
Location Zaragoza
Contact person
David Eguizábal
Main field of Business
e-commerce lab / think tank

Bluibon eCommere is an e-commerce lab created to find, test, validate and adapt dynamically e- commerce projects. Ideas follow a fast-track development process and a solution (MVC) is quickly available on the market (in 2-3 weeks). Feedback from the market is used to validate and adapt solutions. Decisions on viability are usually made in a 6 month time-frame from release. Bluibon develops and manages a set of specialized online shops of their projects. Bluibon develops its own ideas but also supports manufacturers, service providers and entrepreneurs in e-commerce development and validation. Bluibon’s most important web shops are:

  • (“relish-me”) – online selling of gourmet food products. promotes hand-crafted local products bringing them to customers’ homes. provides also an opportunity for local producers to promote their products locally and at a national level.
  • (“justcraft”) – offering Spanish and European craft beer (ale). The objective is to promote and create a culture of craft ale in Spain.

In Bluibon e-Commerce strategy, the complete product life-cycle goes online, from customer acquisition to payment, customer service, providers and marketing. Its marketing strategy integrates all channels in the life-cycle and includes SEO, adworks, mailing and social networks. Its goal with ecommerce is to acquire more customers and give their ecommerce ideas a quick test and adaptation.