Media Lab d.o.o.

Name Media Lab d.o.o., since 2010
Location Ljubljana, Tržaška 133
Contact person
Danijela Bervar Kotolenko
Main field of Business
Promotion platform for coupons

MEDIA LAB Ltd. operates a coupon platform and is a leading group-buying web portal (1nadan) on Slovenian market which grants users in Slovenia daily deals with great discounts from -50% up to – 99%. They connect retailers and customers through several communication channels such as web page, newsletters as well as social media. 1nadan provides their users a high discounts; on the other hand 1nadan is an excellent promotion and presentation tool for a service providers and retailers.

The company has been established in 2010. In only five years their web site logs more than on average 300.000 unique visitors monthly, more than 600.000 registered users and their Facebook page has more than 147.000 followers. As a result of above mentioned numbers, the company has generated in 2014 1,4 mio EUR in revenue. Company projections further growth in market share in the following years.

1nadan web page is specifically designed and optimized for portable devices as smart phones and tablets aiming at improving a unique user experience and faster interactions.

The team of 20 employees with pool of external experts has extensive competences in sales and marketing as well as analytics. They have developed analytical tools which comply with their internally set key performance indicators.

MEDIA LAB management team of fully agrees with the global trend analysis and reports, that mobile commerce is the new frontier for e-commerce businesses. They have already invested into optimization mobile website as well as into development of the sophisticated tools for the next generation m-platform. However, according to internal market surveys, the average 1nadan user is not ready jet for all the related novelties (as NFC). Therefore the investment in this early stage, would not significantly lead increased sales numbers.