Spigatre AB

The company runs a physical shop and a parallel webshop, selling fashionable Italian men’s clothing and shoes. The main objective of the webshop was to create traffic in the physical shop, but now they recognise it as a way to broaden their market beyond the Göteborg area. They see great potential in the e/m-commerce field.

The company is active in many social media platforms, including blogs, Facebook, Instagram and Tumbler. They also advertise in physical magazines. They track customer conversion rates and measure a number of KPI’s to evaluate the performance of the shop. They currently use a mobile- adapted version of the webshop but are looking to improve it in the future.