Kanu Nature

Kanunature sells cosmetics on-line and in a physical store. They have invested a lot of time to build their own webshop, including solutions for secure payments, etc. They use the webshop as both a sales channel and a marketing tool. They are also active on social media such as Facebook and Instagram. The aim of the webshop is to be able to reach more customers and grow the sales volumes. The on-line sales are seen as a complement to the physical store. The company uses Google Analytics to keep track of customers on the site.