Trgovski Centar – TC.mk

Trgovski Centar is an e-shop, selling variety of products to their customers. Since they are in the online business, e-commerce is entirely integrated within their marketing strategy. TC has invested a lot in e-commerce, more than 20 000 euros in three years so far. Their motivation for entering in e-commerce is to bring novelty at the market, to capitalize from the opportunities, and to help retailers increase their sales and investment. They are aware of the potential arising from the mobile usage which is the main reason why their website is mobile responsive.